How to Brand Yourself For Maximum Results
Branding Your Insurance Agency – Standing Out From the Crowd
The concept of branding is a little different than marketing. Marketing is an intentional effort to promote your product or services.
Branding yourself or your business is an intentional effort to distinguish yourself from everyone else. We live in a “me too” world and the truth is, most business owners have a difficult time thinking with these categories.
So how do you stand out from the competition? Following are some ways we have learned to help you distinguish yourself from all of the other other whales swimming in your harbor.
1. Forget Selling and Become a Trusted Adviser
How do you accomplish this. One method we have found to be extremely powerful is to rent a five star penthouse and look the part.
I know what you are thinking! Are you nuts? A penthouse would cost a small fortune. Actually, that isn’t the case. You can obtain a mail box type of account with an Executive Suite company (like Regus) for about $60 per month. That gives you a mailing address at an exclusive location and more importantly, it gives you access to rent an office or conference room by the hour, half day or day (very inexpensively, I might add).
When you schedule a meeting with a client in an office like that, it makes you appear much bigger than you are. You go from being a traveling salesman to being a trusted adviser.
2. Give yourself a global image that is truly local
We have discovered the best way to accomplish this is through the internet. Many financial professionals have websites that look like they were designed by their niece. In many instances, they probably were!
The professional image portrayed by a modern, good looking website is one of the most powerful tools you can have in your arsenal. Without this, you look small, you look like a salesperson and generally, you look like everyone else.
A professional website is also necessary when you market your business locally. Have you noticed that on every radio ad, every billboard and even most television commercials, the call to action is usually to drive someone to a website. Having the right kind of website will increase your response and your conversion ratio, which translates into more sales.
For more information about how you can brand your business and make more sales, call Insurance Agency Marketing today Toll Free at: 888-803-6034, or complete the form on the right and we will contact you within one business day.