Insurance Agency Marketing
Insurance Agency Marketing is an overview of our marketing categories, such as auto insurance agency marketing and homeowner insurance agency marketing
Life Insurance Marketing Agency
Life Insurance Marketing Agency – Strategies that Work
No one can deny that the internet has changed life insurance marketing forever. It used to be that if someone needed life insurance, they simply called their local agent and asked for a quote.
Almost as soon as the internet was born however, several national life insurance brokerages capitalized on this new medium and began selling life insurance to the masses. Instead of talking to an agent, all they had to do was log on to a website, fill out some personal info and get a quote instantly for their life insurance.
The problem with this approach is that it took out the agent. As an agent, you know that the personal connection with a prospect is vitally important to selling them a life insurance product that fits their individual needs.
The funny thing about all of this is that the trend today is actually back to the local market. People are still using the internet to find information, but now the information they are looking for is about you, the local agent. People today want to find a local agent they can trust will help them with their unique insurance needs.
The benefit of working with an experienced and proven life insurance marketing agency has never been greater.
As the most technologically advanced life insurance marketing agency in the country, we can help you devise a strategy to get found locally and make more sales.
The typical life insurance marketing agency is quite honestly, stuck in the past when it comes to marketing. They are still relying on postcards, inserts, envelope advertising and many other methods that by themselves have diminished so much in effectiveness, it is nearly impossible to achieve a positive return on your investment.
At InsuranceAgecnyMarketing.net, we can help you bring together the “old school” of marketing, such as direct marketing, relationship marketing, etc. and the “new school” of marketing, such as internet marketing, email marketing, etc.
Put quite simply, we are a life insurance marketing agency that takes marketing to the next level.
Give us a call today and let us help you get started.
Call 888-803-6034
Auto Insurance Agency Marketing
Auto Insurance Agency Marketing
Your Key to Auto Insurance Agency Marketing Success
If you own an insurance agency and do auto insurance agency marketing, you know that competition has become increasingly fierce. Big auto insurance companies and online agencies spend millions of dollars every year trying to steal your local customers.
So how do you stay in the game and stay competitive? Studies have shown repeatedly that most consumers would prefer a local agent to an online agency. The number one reason: Customer Service.
The fact is, most consumers go online to find out information about auto insurance, but they still would prefer the personalized service of a local agent.
So why not give them both? Give them access to your agency online (through a properly optimized website) and give them great, local, customer service.
Your Auto Insurance Agency Marketing plan will find the best success by focusing on two areas of prospecting:
1. Local marketing which drives prospects to your website
Think of your website like a marketing hub. All of your marketing efforts should drive prospects to your website. Whether you do television spots, radio, or a banner at your local basket ball game, “local branding” is no longer enough. Savvy consumers today demand information from your website. This is why your website should be professionally designed to both look good and drive your prospect to make a decision and buy from you.
2. Local web search traffic
Most people today search for information on the web, and this search goes much deeper than a yellow page ad. In the past, when someone needed auto insurance, they went to the yellow pages and crossed their fingers. Today, people read and research before making a buying decision.
If your prospect can find you when they search and they like what they see, there is a good chance that they will take the next step and either call you or fill out a form and request more information.
Your Auto Insurance Agency Marketing plan should combine the power of local branding and the leverage of local search. With such power and leverage, you will reach more prospects for less money.
Call Insurance Agency Marketing today and get a free consultation on how you can position yourself to reach more customers, both online and in your local community. Call us toll-free at: 888-803-6034 or complete the form on the right and we will contact you within one business day.
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Financial Planning Marketing
Financial Planning Marketing | How to Get the Most For Your Marketing Dollars
In this brutal economy, many Financial Planners and Financial Planning Agencies are struggling to survive. Yet, you know as well as anyone that you can’t sit idly by. Even in the leanest of times, it is imperative that you promote and market your business.
So how do you effectively reach new customers and get the most for your marketing budget?
We believe that the best way to accomplish both of these objectives is to leverage the power of the internet to brand your business and build your reputation at the local level.
How do we achieve this? We shoot our marketing arrows exactly at the center of our target market.
For example, in Atlanta, GA nearly 5,000 people each and every month search for a financial planner on Google. If you and your agency were on the first page of Google, you would have the opportunity to convert some of those searches into new clients.
The fastest way to achieve both goals, to get on the first page of Google and to convert highly-targeted prospects into sales, is to have a professional, fully optimized website and an advanced search engine marketing strategy.
You specialize in financial planning. We specialize in marketing for insurance professionals and financial planners. To find out how you can take your business to the next level, call Toll-Free to: 888-803-6034 or fill out the form on the right and will be in touch within one business day.
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Homeowner’s Insurance Agency Marketing | homeowner's insurance marketing
Homeowner’s Insurance Agency Marketing can be lucrative and provide long-lasting, residual income for you and your agency.
The question is, how do you connect with homeowner’s today? The cost of direct mail has skyrocketed and is very ineffective if done without a proven strategy.
The Yellow Pages are obsolete and very few people ever look in the Yellow Pages any more.
So where are people going to look for help with their homeowner’s insurance? They are going to the internet. When most people feel the need to obtain or update their homeowner’s policy, they will go to a search engine like Google and search for “(Insert Your City Name Here) homeowners insurance” or “local insurance agency.”
If they can’t find you, they will call your competitor. People today want excellent customer service more than ever. But, they are also very demanding and they want to see that your agency is professional and up to date.
If you are ready to take your homeowner’s insurance marketing to the next level, call us today at 866-860-5910 or fill out the form on the right and we will contact you within one business day.
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Life Insurance Agency Marketing
Life Insurance Agency Marketing | A New Era of Marketing
Life insurance agency marketing can produce a tremendously lucrative stream of income. Life insurance, however is one of the most difficult niches to target for all of the reasons you already know: 1) Nobody wants to think about death unless they are already dying. 2) Life insurance can be difficult to understand, especially if you are selling cash-value types of products. 3) Underwriting can be a lengthy and difficult process.
If these were not big enough challenges, we all know that life insurance agency marketing is one of the most competitive spaces on the internet.
So how do you overcome these real and daunting challenges in marketing life insurance?
The best way to market life insurance today is using the internet, but marketing locally. Nearly 6,000 people per month search for the search phrase “Dallas life insurance.”
What does that tell us? It tells us that there are a LOT of people in every city searching for help with their life insurance from a local agent. These people don’t want to go to the giant online agencies, they want a local agent who can help them and give them great customer service.
So how do you get your share of all of those searches? 1) You MUST have a properly designed and formatted website and 2) You need experts with a proven track record to get you there and keep you there. At Insurance Agency Marketing, we have that track record. We know how to get you to page one of Google and more importantly, we know how to keep you there.
If you are ready to take your life insurance agency marketing to a new level, call us today toll-free at: 1-866-860-5910, or fill out the form on the right and we will contact you within one business day.