Insurance Agency Direct Marketing and Direct Mail
People today are bombarded by advertising messages. By some estimates, the average person is exposed to 3,000 marketing messages per day. By the time they get home, people are exhausted and they have no time or interest for another sales pitch.
How do you sort your mail? Most people stand over their trash can with two piles of mail – the “A Pile” and the “B Pile.” The A-Pile is the mail that needs to get opened now or at least, very soon. The B-Pile goes straight into the round file. If it looks like a sales message, it most likely will never be opened or read.
Direct mail still works, but every year, the effectiveness of direct mail is diminishing.
What does work however, is combining “old technology” with “new technology.” People today go to the web to either find information, or… verify information.
With a properly designed “landing page” you can use direct mail to drive people to your site, capture their information and then close the sale.
Call Insurance Agency Marketing today and get a free consultation for your next direct marketing campaign.
Call 1-888-803-6034 or click here to get your free, no-hassle consultation. We will get back with you as soon as humanly possible.
