No one can deny that the internet has changed life insurance marketing forever. It used to be that if  someone needed life insurance, they simply called their local agent and asked for a quote.

Almost as soon as the internet was born however, several national life insurance brokerages capitalized on this new medium and began selling life insurance to the masses. Instead of talking to an agent, all they had to do was log on to a website, fill out some personal info and get a quote instantly for their life insurance.

The problem with this approach is that it took out the agent. As an agent, you know that the personal connection with a prospect is vitally important to selling them a life insurance product that fits their individual needs.

The funny thing about all of this is that the trend today is actually back to the local market. People are still using the internet to find information, but now the information they are looking for is about you, the local agent. People today want to find a local agent they can trust will help them with their unique insurance needs.

The benefit of working with an experienced and proven life insurance marketing agency has never been greater.

As the most technologically advanced life insurance marketing agency in the country, we can help you devise a strategy to get found locally and make more sales.

The typical life insurance marketing agency is quite honestly, stuck in the past when it comes to marketing. They are still relying on postcards, inserts, envelope advertising and many other methods that by themselves have diminished so much in effectiveness, it is nearly impossible to achieve a positive return on your investment.

At InsuranceAgecnyMarketing.net, we can help you bring together the “old school” of marketing, such as direct marketing, relationship marketing, etc. and the “new school” of marketing, such as internet marketing, email marketing, etc.

Put quite simply, we are a life insurance marketing agency that takes marketing to the next level.

Give us a call today and let us help you get started.

Call 888-803-6034

Insurance internet marketing has become the holy grail of marketing for every insurance agency that is serious about getting new business.

The trouble is, insurance internet marketing has become increasingly difficult and extremely competitive. One of the reasons why it has become so competitive to market your business on the internet is because smart internet marketers who are paid to advertise have taken up space which was once reserved for legitimate insurance businesses.

You can do a search for insurance agencies in almost any city and you will discover, many times in the top results are websites that do nothing more than advertise for some national lead generation company or companies. In fact, many of these websites are owned by lead generation companies that do nothing more than sell leads to insurance agents and agencies.

Following are the top three things you need to know about marketing your agency on the internet.

Insurance Internet Marketing: The Top Three Things You Must Know to Succeed

1. Build a Professional Presence on the Internet

Imagine your prospect sitting at their computer – Googling (your city name) and “help with my insurance.”

Now imagine that the top three listings on the page include 1) Yellow Pages (just another list), 2) An affiliate marketer selling clicks 3) Your professional and local agency website that offers help to local customers.

Who is your prospect going to call? Most likely, they are going to call you. Why? Because they were searching for local help to solve a problem and you are there (locally) to help them solve that problem.

2. Get Found on the Internet

Building a professional presence on the internet assumes that you your business will be found when someone searches for it.

The biggest mistake made by most insurance agencies wanting to do insurance internet marketing is that they assume that someone will find them if they design their website around their name.

For example, the owner of the ABC Insurance Agency in Seattle, WA (fictitious) had a friend build his website and get it listed in Google. The owner was ecstatic over all of the new business he was going to get from his website.

The problem was, nobody in Seattle could find the website unless they typed in the name of the agency (the ABC Insurance Agency).

What the owner of the agency found out (the hard way) was that his website was nothing more than a glorified business card.

3. Use the Pros to Promote Your Business

In today’s competitive internet market place, internet marketing is a professional science (not a hobby). You know all about selling insurance. We know all about marketing your business on the internet.

For a free consultation about insurance internet marketing, call Insurance Agency Marketing today, or fill out the form on the right and we will contact you within one business day.

Incoming search terms for the article:

• internet inurl:/guest asp
• inurl:/register asp economics insurance wikipedia
• insurance inurl:/guestbook asp?action=
• hard inurl:/joyfulyy cgi
• insurance inurl:/clever cgi?page=

When it comes to life insurance marketing, there is an old saying that “Life Insurance is not bought, but rather it is sold”. That statement held true for nearly 200 years of the Industry until the debut of the internet.

Today however, millions of prospects surf the internet looking for Insurance rates on policies that they are interested, but at the end of the day they are looking for a “real person” that can help them decide which way to turn. The internet has become the most popular way to search for insurance plans and most importantly for a friendly and helpful agent to speak with. Prospects are still looking for someone they like and someone that they can trust.
In days gone by, people used to search the Yellow Pages for insurance agents unless they were referred to someone at just the right time when they happened to be in the market for a new policy.

Today the modern shoppers go to the internet and open up Google or Yahoo or Bing and they quickly begin their search. With a push of a button, they see before them a huge list of potential Insurance Agencies right before their eyes. Their next click needs to be on your website, which is your front line salesperson.

Your website needs to the be the best player on your team, as the old cliché still holds true: “You never get a second chance to make a first impression.”

The old days of life insurance marketing, starting with a list of your Top 100 friends and Family and working them and their warm market still works, but not like it did in the early to mid 20th Century.

People are more sales savvy and they are also more privacy minded and have the tools to prove it. Having someone give your name to an insurance agent in years back as a referral was considered a favor, but now it may be a good way to lose a friend.

Social internet sites such as “Facebook” and others, allow people to accept or REJECT the offer of someone to become “their friend”. With caller ID on all of our phones now days, people are able to “sidebar” or “reject the caller and simply let the “electronic secretary” take the call. Then, at their leisure, the called person listens to the caller’s message and decides whether the caller will merit a callback.

Let’s face it, the world has become far less personal than it has ever been before. But now, the great tradeoff for the savvy Life Insurance Agency is the ability to reach across the entire planet, in the global ocean of humanity to fish for their prospects. Today’s marketing possibilities are the greatest they have ever been in the History of the World of Business Marketing.

Adaptability is the Key to business success in generation to generation survival. There is a Proverb in the Bible that many people have never really paid much attention to. “It reads:

“For riches do not endure forever, 
 And a crown is not secure for all generations.” (Proverbs 27:24)

The Dinosaurs at one time were the greatest creatures on earth, but where are they today?

Regardless of how their species went expired, it can be attributed to failure to adapt to the changing world. Insurance Agency Marketing is all about helping your business to adapt and succeed in the fast and changing world we live in! Call us today and start adapting the right way!

Call toll free at: 888-803-6034   or fill out the form to the right and we will get back to you within one business day.

Incoming search terms for the article:

• Marketing Life Insurance in the 21st century
• insurance marketing that works
• life insurance marketing agencies
• 21st century insurance complaints ????????
• marketing of life insurance in the world

Halbert was not only a great marketer, but he specialized in what is called Direct Marketing. Direct Marketing (or Direct Advertising) is copy writing that is designed to get a direct response. The letter you get in the mail that has a call to action at the end, “Call this number now for your free book,” is a great example of a Direct Marketing piece.

When Halbert said that effective (Direct) Marketing is “Multiplied Salesmanship,” here is what he meant:

Every letter is, or at least ought to be an effective salesperson, selling your product or service to your prospect. By using Direct Advertising, you can easily multiply your message exponentially. Instead of sending out one sales person door to door (highly ineffective), you can send out thousands of sales people all at once.

The internet is the most effective Direct Marketing tool ever invented. Here’s why:

The internet works in three powerful ways!

1. People Search for You

Instead of going into people’s home, selling them a product or service, people are actively searching for the insurance or financial products that you offer!

2. Your Website Becomes a Living, Tireless Salesperson

With a properly designed website, your website becomes a salesperson designed to convert your visitors (prospects) into sales. By having a professional image, providing good information (content) and having a strong call to action (get help now!) you have a virtual sales person at your beck and call 24 hours per day, 7 days a week.

3. You Can Leverage Direct Marketing to Close Prospects

By using the power of your website, you can also leverage Direct Marketing to close your prospects. Using a website (instead of say, a phone number) you can drive prospects to your site (your salesperson) which can then close, or at least pre-close your prospects.

Having a properly designed website is no longer a luxury. It is essential to compete in today’s business environment. To get a free consultation, call Insurance Agency Marketing right now at 888-803-8063 or fill out the form on the right and we will get back to you within one business day.

Incoming search terms for the article:

• salesmanship
• power of salesmanship
• direct marketing salesman photos
• internet marketing insurance agents
• marketing is multiplied salesmanship

What is the difference between the top, super star professional sales people and mediocre sales people?

His answer: The mediocre sales people have skinny kids!

So, what makes a good sales person? Many people think it is someone who can convince you to buy something you don’t want to buy. But normally, that kind of sale results in something after the sale… its called a charge back.

On the other hand, a superstar salesperson is one who will help you to buy what you wanted to buy in the first place. He or she will ask lots of questions, take notes, probe your interests, answer your questions, and then match up your interests with the right product.

A great sales person is usually one who SAYS very little in the sales process. He or she realizes that God gave us two ears and only one mouth.

A bad sales person is one who usually talks non-stop. He tells you all about his product or service and tries to convince you that his product is the one you want to have.

When you visit many websites, you feel as though you have been visiting with a bad sales person. It seems as though the entire website is devoted to talking about the company, how great the company is and what the company can do for you.

A great website however, should be more like a great salesperson. It should ask lots of questions, stimulate your interests, then provide solutions to your most pressing problems.

Are you ready for a website that is designed to sell? At Insurance Agency Marketing, we can help you develop a strategy to turn your website into a superstar salesperson for your agency. Give us a call today at 888-803-6034 or fill out the form on the right and we will call you back within one business day.

Incoming search terms for the article:

• skinny kid
• skinny kids
• photos of skinny kids
• bad sales peoples kids are skinny
• Super Sales Person

What if I told you that I would give you every possible advantage in marketing your business. You can choose the top three advantages if I may have only one of my choosing. What would be your top three? In your mind, go ahead and choose from the following list:

• Great Location
• Fabulous Ingredients
• Lots of Choices
• Comfortable Environment
• Clean Bathrooms
• Local Awards
• Others You Can Think Of

Alright then, did you choose the top three advantages that you would want?

As I mentioned earlier, there is only one advantage that I desire. In fact, I am confident that with this advantage, I know with utmost certainty that I will win every time.

What is the advantage I want?

A STARVING CROWD!

It used to be that finding a starving crowd was a difficult problem. In the old days, as far as your insurance agency marketing was concerned, the Yellow Pages was about the closest thing you could find to a starving crowd. When people had a problem they would go to the Yellow Pages to find help.

The problem is, the Yellow Pages are dead. But actually, that is very good news for your insurance agency, or your financial services practice. Why? Because today the people who go online looking for information about your products and services are much more targeted (they actively search for what they want) and starving for information (they want it now)!

The problem is, most insurance agencies are way behind the curve on this. They still rely on old methods that don’t work anymore, such as newspapers, bus benches and bill boards.

The starving crowd is going to the web to get what they want. We know how to get you in front of your starving crowd and dominate your local market.

Call us today for free consultation and let us give you every possible advantage… including the starving crowd!

Call toll-free to: 888-803-6034, or fill out the form to the right and we will call you as soon as possible.

Incoming search terms for the article:

• marketing to a starving crowd
• hamburger stand
• starving crowd marketing
• insurance agent starving
• life insurance starving crowd

The concept of branding is a little different than marketing. Marketing is an intentional effort to promote your product or services.

Branding yourself or your business is an intentional effort to distinguish yourself from everyone else. We live in a “me too” world and the truth is, most business owners have a difficult time thinking with these categories.

So how do you stand out from the competition? Following are some ways we have learned to help you distinguish yourself from all of the other other whales swimming in your harbor.

1. Forget Selling and Become a Trusted Adviser

How do you accomplish this. One method we have found to be extremely powerful is to rent a five star penthouse and look the part.

I know what you are thinking! Are you nuts? A penthouse would cost a small fortune. Actually, that isn’t the case. You can obtain a mail box type of account with an Executive Suite company (like Regus) for about $60 per month. That gives you a mailing address at an exclusive location and more importantly, it gives you access to rent an office or conference room by the hour, half day or day (very inexpensively, I might add).

When you schedule a meeting with a client in an office like that, it makes you appear much bigger than you are. You go from being a traveling salesman to being a trusted adviser.

2. Give yourself a global image that is truly local

We have discovered the best way to accomplish this is through the internet. Many financial professionals have websites that look like they were designed by their niece. In many instances, they probably were!

The professional image portrayed by a modern, good looking website is one of the most powerful tools you can have in your arsenal. Without this, you look small, you look like a salesperson and generally, you look like everyone else.

A professional website is also necessary when you market your business locally. Have you noticed that on every radio ad, every billboard and even most television commercials, the call to action is usually to drive someone to a website. Having the right kind of website will increase your response and your conversion ratio, which translates into more sales.

For more information about how you can brand your business and make more sales, call Insurance Agency Marketing today Toll Free at: 888-803-6034, or complete the form on the right and we will contact you within one business day.

Incoming search terms for the article:

• distinguish yourself
• how to do branding for insurance
• branding insurance agency
• branding yourself as insurance agent
• how to do branding in the life insurance agency

Your Key to Auto Insurance Agency Marketing Success

If you own an insurance agency and do auto insurance agency marketing, you know that competition has become increasingly fierce. Big auto insurance companies and online agencies spend millions of dollars every year trying to steal your local customers.

So how do you stay in the game and stay competitive? Studies have shown repeatedly that most consumers would prefer a local agent to an online agency. The number one reason: Customer Service.

The fact is, most consumers go online to find out information about auto insurance, but they still would prefer the personalized service of a local agent.

So why not give them both? Give them access to your agency online (through a properly optimized website) and give them great, local, customer service.

Your Auto Insurance Agency Marketing plan will find the best success by focusing on two areas of prospecting:

1. Local marketing which drives prospects to your website

Think of your website like a marketing hub. All of your marketing efforts should drive prospects to your website. Whether you do television spots, radio, or a banner at your local basket ball game, “local branding” is no longer enough. Savvy consumers today demand information from your website. This is why your website should be professionally designed to both look good and drive your prospect to make a decision and buy from you.

2. Local web search traffic

Most people today search for information on the web, and this search goes much deeper than a yellow page ad. In the past, when someone needed auto insurance, they went to the yellow pages and crossed their fingers. Today, people read and research before making a buying decision.

If your prospect can find you when they search and they like what they see, there is a good chance that they will take the next step and either call you or fill out a form and request more information.

Your Auto Insurance Agency Marketing plan should combine the power of local branding and the leverage of local search. With such power and leverage, you will reach more prospects for less money.

Call Insurance Agency Marketing today and get a free consultation on how you can position yourself to reach more customers, both online and in your local community. Call us toll-free at: 888-803-6034 or complete the form on the right and we will contact you within one business day.

Incoming search terms for the article:

• auto insurance marketing
• marketing auto insurance
• auto insurance marketing plan
• auto insurance marketing strategy
• insurance marketing agencies with auto

In this brutal economy, many Financial Planners and Financial Planning Agencies are struggling to survive. Yet, you know as well as anyone that you can’t sit idly by. Even in the leanest of times, it is imperative that you promote and market your business.

So how do you effectively reach new customers and get the most for your marketing budget?

We believe that the best way to accomplish both of these objectives is to leverage the power of the internet to brand your business and build your reputation at the local level.

How do we achieve this? We shoot our marketing arrows exactly at the center of our target market.

For example, in Atlanta, GA nearly 5,000 people each and every month search for a financial planner on Google. If you and your agency were on the first page of Google, you would have the opportunity to convert some of those searches into new clients.

The fastest way to achieve both goals, to get on the first page of Google and to convert highly-targeted prospects into sales, is to have a professional, fully optimized website and an advanced search engine marketing strategy.

You specialize in financial planning. We specialize in marketing for insurance professionals and financial planners. To find out how you can take your business to the next level, call Toll-Free to: 888-803-6034 or fill out the form on the right and will be in touch within one business day.

Incoming search terms for the article:

• financial agency marketing plan
• http://insuranceagencymarketing.net/insurance-agency-marketing/financial-planning-marketing/
• marketing financial planning

Open! Mail Marketing is direct mail that works. Lets face it, people today are bombarded by advertising messages. By some estimates, the average person is exposed to 30,000 marketing messages per day. By the time they get home, people are exhausted and they have no time or interest to endure an additional sales pitch.

How do you sort your mail? Most people stand over their trash can with two piles of mail – the “A Pile” and the “B Pile.” The A-Pile is the mail that needs to get opened now or at least, very soon. The B-Pile goes straight into the round file. If it looks like a sales message, it most likely will never be read.

If you are selling an insurance product with a high ROI (such as annuities), you may want to consider direct mail that really works. We call this “Open! Marketing.” Why? Because our direct mail campaigns get opened… at a nearly 100% open rate!

Why is this so important? The first hurdle in any direct marketing campaign is getting your sales letter read.

Consider the following two case studies (based on real cases):*

The ABC Insurance Agency sent out 1000 traditional post cards, costing them approximately $700 for the setup, list and postage. From that mailing, they received 10 responses. From those 15 responses, the agency make 2 annuity sales, for a total commission of $4,500. That left the ABC Agency with a net profit of $3,800.

The XYZ Insurance Agency sent out 100 pieces of Open! Marketing Mail, costing them $1,700 and received 10 responses. Of those ten responses, they sold 3 annuities for a total commission of $9,000. That left the agency with a net profit of $7,300!

Why does the Open! Mail Marketing System work so well? Because it not only gets your sales letter read, it gives your prospect an incentive to respond. When the right prospect (which is an highly-targeted prospect) has the right incentive and gets involved in the process, it is much easier to build trust and make the sale.

Call Insurance Agency Marketing today and get a free consultation on your next Open! Mail Marketing System.

Call 888-803-6034 or fill out the form on the right and one of our consultants will contact you as soon as possible.

Incoming search terms for the article:

• direct marketing insurance services
• direct insurance marketing that really works
• direct insurance marketing case study
• marketing what works for insurfance