Multiplied Salesmanship and the Power of the Internet
A great marketer named Gary Halbert once said, “Effective marketing is Multiplied Salesmanship.”
Halbert was not only a great marketer, but he specialized in what is called Direct Marketing. Direct Marketing (or Direct Advertising) is copy writing that is designed to get a direct response. The letter you get in the mail that has a call to action at the end, “Call this number now for your free book,” is a great example of a Direct Marketing piece.
When Halbert said that effective (Direct) Marketing is “Multiplied Salesmanship,” here is what he meant:
Every letter is, or at least ought to be an effective salesperson, selling your product or service to your prospect. By using Direct Advertising, you can easily multiply your message exponentially. Instead of sending out one sales person door to door (highly ineffective), you can send out thousands of sales people all at once.
The internet is the most effective Direct Marketing tool ever invented. Here’s why:
The internet works in three powerful ways!
1. People Search for You
Instead of going into people’s home, selling them a product or service, people are actively searching for the insurance or financial products that you offer!
2. Your Website Becomes a Living, Tireless Salesperson
With a properly designed website, your website becomes a salesperson designed to convert your visitors (prospects) into sales. By having a professional image, providing good information (content) and having a strong call to action (get help now!) you have a virtual sales person at your beck and call 24 hours per day, 7 days a week.
3. You Can Leverage Direct Marketing to Close Prospects
By using the power of your website, you can also leverage Direct Marketing to close your prospects. Using a website (instead of say, a phone number) you can drive prospects to your site (your salesperson) which can then close, or at least pre-close your prospects.
Having a properly designed website is no longer a luxury. It is essential to compete in today’s business environment. To get a free consultation, call Insurance Agency Marketing right now at 888-803-8063 or fill out the form on the right and we will get back to you within one business day.
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