Insurance SEO or Getting Found in the Search Engines
Insurance SEO (or search engine optimization) is about getting your website found by the search engines, so that people can come to your website, call you or fill out a form and buy some insurance.
If you think about your website as being a modern replacement for the “Yellow Page Ad,” you can think of SEO as strategies for getting your ad placed on the page where people will actually see your ad.
Just a few years ago, getting your website to be visible on Google (especially in your own city) was relatively easy. Today however, even the local listings have become extremely competitive.
Most marketing and / or SEO companies will promise you all kinds of great results that sound good. When someone tells you for example, “We can get you on the first page of Google,” you should be very skeptical. Here’s why…
If the name of your insurance agency is the Johnson Insurance Agency, it is actually very easy to get you in the number one spot in Google for the search term “Johnson Insurance Agency.”
But here is the question you need to ask: Unless someone already knows about your agency, how many people look for an insurance agent by typing the name of your business? The answer: Zero (or at least very few).
In the past, getting found for Insurance SEO meant getting found in the top listings on the page, which looked something like this.
Now the game has changed. For almost all insurance searches (or seo for insurance agents), the focus has gone back to local. Like this:
Doing Insurance SEO for maps is still very necessary, but it is different than SEO from before.
SEO for your insurance agency is all about optimization for your Google places account (your map listing) so that when someone searches for an insurance agent in your city, you show up in the top results.
We know how to get you there and we know how to get you there for the keywords that people are actually searching for.
Call Tony today for a free, no-hassle consultation.
Call 888-803-6034
