Does Your Website Make Skinny Kids
One of the greatest salespeople and sales trainers of all time, Zig Ziglar, would ask this question:
What is the difference between the top, super star professional sales people and mediocre sales people?
His answer: The mediocre sales people have skinny kids!
So, what makes a good sales person? Many people think it is someone who can convince you to buy something you don’t want to buy. But normally, that kind of sale results in something after the sale… its called a charge back.
On the other hand, a superstar salesperson is one who will help you to buy what you wanted to buy in the first place. He or she will ask lots of questions, take notes, probe your interests, answer your questions, and then match up your interests with the right product.
A great sales person is usually one who SAYS very little in the sales process. He or she realizes that God gave us two ears and only one mouth.
A bad sales person is one who usually talks non-stop. He tells you all about his product or service and tries to convince you that his product is the one you want to have.
When you visit many websites, you feel as though you have been visiting with a bad sales person. It seems as though the entire website is devoted to talking about the company, how great the company is and what the company can do for you.
A great website however, should be more like a great salesperson. It should ask lots of questions, stimulate your interests, then provide solutions to your most pressing problems.
Are you ready for a website that is designed to sell? At Insurance Agency Marketing, we can help you develop a strategy to turn your website into a superstar salesperson for your agency. Give us a call today at 888-803-6034 or fill out the form on the right and we will call you back within one business day.